Business Database Update and Two Timely New Books on Finance & Economics

With the stock market trading at an all-time high, you might be looking for books to help make sense of it all. Here are two noteworthy titles to put on your reading list.

The Making of a Permabear: The Perils of Long-term Investing in a Short-Term World by Jeremy Grantham with Edward Chancellor

Grantham has been around since the first mutual funds were marketed and is well known for his investor insights shared in his long-established newsletter. Grantham is known as a contrarian investor, so his timing is relevant to the current state of the financial markets. Besides his prominent career in finance, he is an avid supporter of environmental issues.

Planet Money: A Guide to the Economic Forces That Shape Your Life by Alex Mayyasi and the Hosts of Plant Money

These reporters share their insights from years of covering the economy on their popular podcast. The book is entertaining and thought-provoking, filled with historical data, and stories that readers can identify with in their everyday experiences that make the economy tick.

The library has a variety of business research databases. For those familiar with Guidestar and the Foundation Directory Professional database, they are now rolled into one source - Candid.

Candid (Foundation Directory Online & GuideStar): Create a customized search to identify funders for nonprofit support. Formerly known as the Foundation Center Directory database, changes have recently been made where this source and GuideStar (profiles on nonprofits) have been combined into one database now known simply as Candid. Candid is available only at the Main Library. If you’d like to learn more about Candid searching, attend our Introduction to Finding Grants class held each month.

Gale OneFile Business – Delivers full text coverage of over 4,000 leading trade publication for finance, marketing, accounting and management.

Gale OneFile Entrepreneurship – Provides strategy insights, periodicals, and case studies for small business and startup enterprises.

Gale OneFile Economics and Theory – Focuses on academic and theoretical publications covering global economics.

Reference Solutions and AtoZ Database

Both can be used to identify potential customers and competitors by zip code, city, metro area or state. Data on competitors includes income, expenses, locations, and employee data. Both sources provide a suite of databases.

Reference Solutions and AtoZ can be used to create sales contact lists for the purposes of B2B (business to business) or B2C (business to customer) targeted marketing for products and services.

For help with learning how to use library research databases, or to learn about upcoming business programs, email our business resources librarian, Jackie, at jdzugan@mywpl.org.