Suellentrop talks about a paradigm shift between an Ownership Society, as in home ownership, and a Rentership Society. He praised the idea of renting (houses, cars, DVDs), as a smarter choice that gives users more flexibility in our lives and allows more fluidity when we are reacting to change.
The library has this down. We are all about renting books, renting DVDs, renting computers and renting rooms. Appropriately,
"The winner of the ebook sweepstakes will be the bookseller who becomes a book renter."
He goes on to say, " I don’t want to own hundreds of books on a Kindle at $10 a pop. I want to Netflix them — pay for access to every book ever published. I’d rather be a renter in Borges’ library than the owner of my own."
Why can't we win the ebook sweepstakes? We have the system set up already. It is time to focus our efforts to purchase ebooks that can be read on ebook readers: Kindle, Nook, and the
If we are going to reinvent ourselves to stay alive and stay current, this is how to do it. We can make this happen. After all, we have been rocking the "Rentership Society" for thousands of years.