Friday, February 12, 2016

FREE Online ReferenceUSA Classes

February 12, 2015

Attention business owners, entrepreneurs and job seekers: ReferenceUSA is now hosting daily interactive webinar trainings! Learn how to navigate this information-rich resource and apply the data to your needs.

ReferenceUSA Search Essentials
Fridays 12:00 -1:00 p.m.
Designed for anyone new to using this database, this hour-long session will cover all the basics of getting started with ReferenceUSA. We will cover the four essentials anyone will want to know in order to successfully use the resource. This is also be a great opportunity for current users to learn some new tips, tricks, and techniques. Lots of time will be reserved at the end of the session for questions.

Uncovering the Hidden Job Market: Career Search Strategies Using ReferenceUSA
Wednesdays 3:00 - 4:00 p.m. 
Learn how to use ReferenceUSA as part of your career searching strategy. Included will be information on the importance of having accurate information for applications and resumes; creating engaging cover letters; assembling a network of references and referrers; finding key persons at a business to act as mentors; building data sets of potential employers based on skill set, work history, and preferences; and preparing for interviews and interactions thorough research. We will also explore the Jobs & Internship module, which adds a new dimension to job searching.

Start, Manage, and Grow Your Business Using ReferenceUSA 
Mondays 3:00 - 4:00 p.m.  
Entrepreneurs and business owners will learn how to use ReferenceUSA to find the mission-critical information to start, manage, and grow a business. Topics include:
  • Searching for businesses
  • Locating hard-to-find vendors, both locally and nationally
  • Locating subject-matter experts and professional services
  • Finding investors, venture capitalists, and angels
  • Networking with other businesses in your area or industry
  • Developing relationships with related business for cobranding opportunities
  • Understanding community demographics
  • Surveying locations for expansion
  • Conducting competitive analysis
  • Planning delivery routes and service areas
  • Sourcing new employees
ReferenceUSA Consumer and Lifestyle Data 
Tuesdays 3:00 - 4:00 p.m.
Ever wonder how marketers and advertisers ‘target’ specific messages to you? Find out how you access the same type of data for your neighborhood or city. Anyone interested in understanding the purchase preferences of a community will find this data both intriguing and informative. 

ReferenceUSA Big Data and Mapping

Thursdays 3:00 - 4:00 p.m.
Data visualization is the next BIG thing in data. Going beyond static lists of information, ReferenceUSA can help you visualize data elements on a map. Great for understanding how locations relate to each other or seeing densities within a specific area, the ReferenceUSA mapping tools give you a new and powerful way to better understand the landscape. Learn how to build a map to display results and how to manipulate the mapping tools to your advantage.

ReferenceUSA Historical Business Data

Fridays at 3:00 - 4:00 p.m.
One of the essential requirements for planning for the future is to understand the past. ReferenceUSA has been compiling business and consumer data for over 40 years,, and this data has been available in file format for advanced research projects. In response to the increased interest in accessing historical business information, ReferenceUSA has developed an innovative online tool to connect to powerful information that presents a vivid picture of what the business landscape looked like in a given area at a given point in time. As with all of the ReferenceUSA products, the Historical Data module has an easy-to-navigate interface that is your entrée into an immense universe of interesting business information.

To access ReferenceUSA, visit, Click on Online Databases under the Research tab. Find ReferenceUSA listed under the Business & Finance subject heading and enter your library card number.  

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