By Jack Covert and Todd Sattersten
New York : Portfolio 2009
ISBN: 9781591842408
Call Number: REF 016.65 COVERT
According to the US Bureau of Labor Statistics, about 20% of small businesses fail in their first year. And by their 5th year, nearly half do.
Is that depressing?
It gets worse: by their 10th year, 70% of small businesses are no longer "in business".
So how can you beat the odds? How can you convert your passion into a thriving company that has happy employees and a growing base of loyal customers?
There are no guarantees in life, but you can reduce your risk. How can you do this? Luck aside, entrepreneurs might consider reading advice from successful business people. But how do you know which books to read? Whose advice is reliable? (Generally speaking, we don't recommend relying on your brother-in-law!)
In the reference section on the 2nd floor of the Main Library you will find The 100 best business books of all time : what they say, why they matter, and how they can help you, a compendium of advice from industry experts on leadership, strategy, marketing, management, and innovation.
It covers essential questions, such as:
- What are the most important goals for your first 90 days in business?
- How can you balance engineering needs with human needs?
- How do you learn from failure and come back stronger?
We hope we can celebrate your business's 10th anniversary with you!
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